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WINGS International University
Port Management and Maritime Logistics

Marketing of maritime services

Contents

Focus of this course are the “four p’s” of marketing instruments: price, product, placement and promotion. The modern marketing concept includes a total number of “seven p’s”. In addition to the old concept the items “personnel”, “process management” and “physical facilities” are important for modern marketing strategies. This whole marketing mix is discussed in relation to maritime logistics and port business.

Learning outcomes

The students will get an overview  of concepts, goals, strategies, tools, methods and relationships in marketing.

Credit points

5 ECTS

Responsible expert

Hieronymus Sturm

h.sturm@nullwings.hs-wismar.de

Key benefits

Top Institut Bremenports
  • Flexible 24/7 part time programme for professionals
  • Available worldwide via online campus
  • Professional business partners and lecturers
  • 150 international examination locations
  • German university degree B.Sc.