BSc Port Management Online Courses for Professionals
Bachelor Port Management & Maritime Logistics

Strategic management


Introduction to strategic management:

  • Analysis: assessment of external (SWOT, PESTLE, CAGE), industry (Porter’s five forces), internal (value chain, core competencies), resource based view environment
  • Formulation: Portfolio theory, Ansoff matrix, BCG matrix, competitive advantage, generic competitive strategies, core competencies,
  • Implementation and control: business model canvas, change management, balanced score card as a strategic tool
  • Strategic port management
  • Case study about value chain in liner shipping industry, liner shipping strategies, port/terminal operation strategies, vertical integration, value added services, port competition and contestable hinterlands

Learning outcomes

After this module, participants are able to:

  • analyse the external, industry, internal environment of their company in the context of port business
  • formulate basic strategies and demonstrate knowledge about common procedures to implement and control them with a special focus laid on liner shipping business
  • discuss recent developments in the liner shipping industry and its impacts on port/terminal operations

Credit points


Responsible expert

Hans-Joachim Schramm