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WINGS International University
Port Management and Maritime Logistics

Strategic management

Contents

Introduction to strategic management:

  • Analysis: assessment of external (SWOT, PESTLE, CAGE), industry (Porter’s five forces), internal (value chain, core competencies), resource based view environment
  • Formulation: Portfolio theory, Ansoff matrix, BCG matrix, competitive advantage, generic competitive strategies, core competencies,
  • Implementation and control: business model canvas, change management, balanced score card as a strategic tool
  • Strategic port management
  • Case study about value chain in liner shipping industry, liner shipping strategies, port/terminal operation strategies, vertical integration, value added services, port competition and contestable hinterlands

Learning outcomes

After this module, participants are able to:

  • analyse the external, industry, internal environment of their company in the context of port business
  • formulate basic strategies and demonstrate knowledge about common procedures to implement and control them with a special focus laid on liner shipping business
  • discuss recent developments in the liner shipping industry and its impacts on port/terminal operations

Credit points

6 ECTS

Responsible expert

Hans-Joachim Schramm

hschramm@nullwu.ac.at

Key benefits

Top Institut Bremenports
  • Flexible 24/7 part time programme for professionals
  • Available worldwide via online campus
  • Professional business partners and lecturers
  • 150 international examination locations
  • German university degree B.Sc.